Scope Of Work
Kiehl’s and Tower 28 partnered with us to develop custom mascots that add a new dimension to their social and digital brand presence. We set out to create something bold, lovable, and instantly engaging, while still feeling true to each brand’s established identity.
From initial sketches through final development and execution, every detail was carefully considered to ensure each character felt alive, expressive, and adaptable across formats. The result is a set of mascots that spark connection, invite interaction, and bring a sense of play to the overall brand experience.
