Scope Of Work
The successful sustainable swimwear label Aro Swim partnered with our team to updated their logo and create a unique visual brand identity that captured the essence of its brand experience, sun, sand, and sustainability. Our challenge was to create a design system that not only reflected Aro’s laid-back California spirit, but also reinforced its position as a timeless brand with lasting relevance. We wove in the brand’s core pillars of environmental responsibility and ethical production, ensuring every element from color palette and typography to packaging and collateral, embodied their commitment to conscious, considered design.
