Scope Of Work
The renowned beauty brand Summer Fridays partnered with us to bring their Café Summer Fridays and Iced Coffee Lip Butter Balm launch to life. We were tasked with conceptualizing a branded viral influencer mailer and designing a cohesive logo and brand identity system to anchor the café pop-up’s presence on the iconic streets of NYC. From packaging details to custom t-shirt design, every element was thoughtfully crafted to immerse guests in the world of Café Summer Fridays, ultimately creating an experience that felt right at home in NoHo’s neighborhood bustling café culture.
