Scope Of Work
Freestyle Snacks, the new snackable, brineless olive brand, came to us ready to make a splash in the pickled goods aisle. We built their go-to-market brand strategy around the bold concept of “Extra Virgin,” spotlighting their unique product offering and fresh take on olives. To bring the vision to life, we crafted a playful, cheeky advertising campaign centered on three key pillars: snackability, craveability, and optionality. The result was a series of vibrant, witty taglines paired with eye-catching visuals designed to capture attention, spark curiosity, and resonate with consumers.
