Scope Of Work
Surely, a non-alcoholic wine brand, partnered with us to elevate the launch of their new red blend. Our goal was to honor Surely’s beloved brand identity while reimagining it through the lens of winemaking artistry. The result was Surely 2.0, a refreshed brand language for the red blend launch, complete with bespoke illustrations that evoke the warmth and conviviality of a Big Red Dinner Party. We created a thoughtfully curated packaging and design system that captures the character of the blend and commands attention on shelves.
