Scope Of Work
To celebrate FORM’s four day pop-up in NYC, we designed an immersive brand environment that brought their signature LA energy into a distinctly New York setting. As an extension of the FORM studio experience, the space invited guests to shop, move and connect within an elevated, intentional atmosphere. We structured the activation through immersive zones, with graphics, signage and spatial flow reinforcing the brand’s visual identity at every touchpoint. Downstairs featured the new workout set collection, while upstairs offered in person workouts, meet and greets with the Samis and conversations with Jay Shetty.
