Scope Of Work
To celebrate the release of Old Phone, Ed Sheeran wanted fans to experience the spirit of the music video in real time. We brought that vision to life through a pop-up installation that doubled as a fully built video set and an immersive community space, conceived as a traveling environment adaptable to future locations. Built around themes of nostalgia, memory, and connection, the installation also became the set where the music video was filmed. It debuted in Ipswich, Massachusetts, then transformed into a hidden speakeasy at Coachella. Across both destinations, we crafted intimate, lived-in atmospheres with vintage props, thoughtful details, and a timeless design language that honored the Old Phone track.
